Oscar Walters

Experienced creative based in Sydney. Jack of all trades, master of most.

About Me

I’m a conceptual creative and social specialist with a background in visual communication. That means I can actually create the ideas I come up with. I’ve spent over five years crafting campaigns, creating content, and generally being an ideas machine for brands. I’ve done my stint in paid media too, so I know my way around a campaign funnel. Award School grad, 2024.

SALESFORCE

• SAMSUNG

• PIZZA HUT

• SEABIN

• ASSEMBLY LABEL

• YOUSWIM

• THREDBO

• SALESFORCE • SAMSUNG • PIZZA HUT • SEABIN • ASSEMBLY LABEL • YOUSWIM • THREDBO •

BRANDS I’VE WORKED ON

Samsung wanted to position their devices as the go-to for mobile gaming, but the strategy leaned heavily on pro players and hardware specs. The challenge was to connect with gaming culture more broadly and create something entertaining, not just elite. As the creative on the account, I came up with Genshin Impact Rush — a livestream set inside a Hollywood mansion where top creators raced through in-game challenges. The result was pure chaos, in the best way. The internet loved it, pulling tens of thousands of live viewers across eight simultaneous streams.

Samsung

Craig Jones Invitational

The Craig Jones Invitational is a high-stakes submission grappling event with a $1 million prize, which held its inaugural event in August 2024. Just three months out, I was brought on to build hype and make it look like an unmissable spectacle. As the creative lead, I built the branding from the ground up, developing everything from the visual identity and social assets to sponsor comms and stream graphics.

Salesforce

Salesforce came to our agency with a challenge: their socials felt stiff, and their B2B content wasn’t landing. The goal was to make the brand feel more human and consumer-facing, while also launching Agentforce, their new AI platform. As the social creative, I helped concept and produce content across Instagram, LinkedIn and YouTube to bring that shift to life. Some selected work is below.

Pizza Hut Australia were looking to revamp their social accounts after years of sliding engagement. Together with myself and our graphic designer, we developed a comprehensive creative vision for their feeds. With a focus on internet culture, we aimed to grow their accounts and bring Pizza Hut back into relevancy.